Pay per click marketing benefits
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads -- hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay per click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
People love to shop online, and your pay per click (PPC) ads can get your products discovered and purchased. With ecommerce PPC management services, your online store can use Google and Bing to drive traffic and sales. Learn how our ecommerce PPC services (which provide you with complete account ownership) can help by requesting a free ecommerce PPC proposal today!